Advertising An Important Necessity For Everyone

Introduction In today’s world, shopping is an important necessity for everyone. People spend a lot of time shopping. Especially teens and young adults. Correspondingly, companies keep releasing new products every once in a while. New phones, laptops, watches, clothes, and many other products that people, especially teens and young adults, are interested in buying regularly â€Å"The teenage market is growing and becoming more powerful† (Furlow, 2008, p.20). Although companies are producing the same products repeatedly, with adding some significant upgrades, customers never hold from rushing behind every new release. To get into the interests of customers, companies study their viewpoints. Conducting researches and studies based on viewers’†¦show more content†¦More visual and auricular elements. Customers in the time being are striving over almost every product that is being advertised. People are beginning to acquire less knowledge in the field of marketing. And peo ple are no longer looking into the products, but rather attracted to the side elements. They have lost control over what their eyes are following and what their ears are hearing. Advertising has developed, but we did not. That is why â€Å"Marketing Literacy† is necessary for our society. It’s a competition between consumers and companies â€Å"The only sustainable competitive advantage we have, as individuals as well as enterprises and organizations, is our ability to learn more and learn it faster than competitors† (Stokes, 1993, p.76). The world needs to acknowledge the methods and strategies that are being used by marketing companies. They need not to look aimlessly towards advertisements, but rather learn more about the product itself. Companies are learning. Will we? Literature Review Trends are habits, directions, ideas. That can be followed by multiple individuals, or in this case, authors. When writing about specific topics, or even divers ones, a pattern can be seen between some of these writings. . In this literature review, there are some trends that are followed by all of the four articles cited by the end of this writing. Although they might not discuss the same subject, but the ideas are still the same. The