An empirical analysis of the components of retailer customer loyalty Essay

An empirical analysis of the components of retailer customer loyalty programs - Essay Example ks into one of the ways of capturing customer for loyalty and retention for the continuous competitive advantage of a business enterprise – through a retailer customer loyalty program. The concept of customer loyalty program is simple and yet complicated because of the multiple activities related to it but the goal is always the same – to encourage repeat business. Often, the business enterprises or the retailers, as they are the focus of this study offer a membership club to its customers. The members are then entitled to benefits, perks, privileges, discount schemes or whatever activities and benefits that the company has lined up exclusive to these member-customers. As the study by Fiorito, Gable and Tople stated: â€Å"one means of achieving loyalty, from the activities engaged in by retailers (e.g. measuring customer satisfaction; handling complaints) to the benefits being offered (e.g. providing financial incentives to customers; sending customers thank you notes) that contribute to maintaining a long-lasting, permanent relationship with customers† (Fiorito, Gable and Tople, 2006, p 32). to determine the benefits offered to customers and activities taken by retailers whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs whether specific benefits/activities of retailers can predict whether or not they have formal loyalty programs (Fiorito, Gable and Tople, 2006, p 32). It also wanted to know the evaluation of the existing customer loyalty programs by its perceived success through meeting the enterprise’s expectations and increase in sales and if the program will be implemented continuously (2006, p 34). Thus, these are three specific areas explored by the study. Primarily, it was aimed to know the specific benefits and activities that were designed for the customers in line with the customer loyalty schemes even if the retailers do

Participating in team sports helps to develop good character in Essay

Participating in team sports helps to develop good character in chidren - Essay Example Though the results from these studies are somehow conflicted, there is a solid argument that sports are influential in developing good character in children. Is character intrinsic in human beings? To comprehend this, one must understand the definition of character. The term â€Å"character† is employed to refer to an encompassment of qualities that make an individual distinguishable. These qualities are usually complex, which psychological and ethical influences shape an individual character. These definitions make it evident that character is not intrinsic. This is because of its psychological and ethical inclinations. These two factors are external and are influenced by an individual’s interaction with life. Good character may be defined as conducting oneself in a manner that is socially accepted. Therefore, for a child to have good character, it is imperative that they interact with the society in order to know what is accepted to be good and vice versa. Therefore, interactions such as sports may have a significant influence on character development in children that are positively viewed in the community. Children participation in team sports clearly has a consequence in the development of character in children. This is because sports make available an opportunity for children to learn qualities that entail good character. Some of these qualities include commitment, discipline, and teamwork among other qualities that are regarded as good character. Children, through sports, also understand better human relationships and how best to relate in society. The characters that are learned through sports influence the child’s life decisions in his or her lifetime (Dunlap, 2004). Character development in children is evident in sports through the development of principles. Principles depicted to be of good character include honesty, compassion, integrity, self-control, courage, hard work, etc.. These principles are learned in sports